The role of the Brand Manager is a key factor in the management of SMEs in the Children’s fashion sector. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the required values, as well as their adequacy to the strategic mission and vision.
The objectives of the project are:
- to define a professional profile for the Brand Manager of SMEs in the children’s fashion sector;
- to define and develop a curriculum for the VET (Vocational Education and Training), as an European standard, including a qualification and recognition framework;
- to define and develop a training system ICT based, as well as the corresponding training materials; and
- to deploy a pilot action, with the corresponding evaluation and readjustment of the previous results.