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The role of the Brand Manager is a key factor in the management of SMEs in the Children’s fashion sector. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the required values, as well as their adequacy to the strategic mission and vision.

The objectives of the project are:
  • to define a professional profile for the Brand Manager of SMEs in the children’s fashion sector;
  • to define and develop a curriculum for the VET (Vocational Education and Training), as an European standard, including a qualification and recognition framework;
  • to define and develop a training system ICT based, as well as the corresponding training materials; and
  • to deploy a pilot action, with the corresponding evaluation and readjustment of the previous results.

Monday, the 21st of November 2011 from 14h to 16h at EURATEX - Brussels (Belgium)

The course will start in mid-April
The city of Boräs (Sweden), headquarters of The Swedish School of Textiles, has been witness of the new meeting of braM’s european project, Brand Management in Children’s Fashion Industry the 9th &10th of september 2010.
To be aware of the last news & developments of the European Project Leonardo braM, download the newsletter number 3
BraM partners are ready to the 2nd meeting scheduled for the 4th an 5th of March 2010 in Athens, Greece.
Entering the ADAM web site, you can obtain a full picture of the many products and results produced by the Leonardo da Vinci Programme.
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