What is braM

The braM project has developed the braM Platform, a web based course addressed to obtain an effective and efficient management of the children’s fashion brands and their merchandising in the market.

Through the interaction between an on line Multilanguage tool, 2 text books, a tutor and other students, the participant to the course will obtain the knowledge and abilities to:

• Manage brand ownership and communication campaigns
• Discover more about fashion marketing and consumer behaviour
• Plan and perform marketing activities for end costumers
• Visualize the global structure of the fashion and apparel sector

The results of the projects will be also applicable to all SMEs working in sectors with high value of the brand, and with a commercialization channel composed mainly by multibrand and/or independent retailer shops.